What is UGC?
User-Generated Content also known as UGC. Refers to content relevant to the brand that’s created by someone rather than an official business representative. No posting on social media is required by the creator. On the other hand, the content is for the brand to reproduce the video or photos on any brand's platforms as advertisement.
Statistically, UGC inspire brands loyalty and build customer trust since the content tends to be more real, authentic and original. People trust real people rather than brand-pushed marketing content. Let other people tell your story.